Perspectives on where affiliate, creators, commerce content, performance PR and Amazon are headed, written by our Founder, Joey Asleson, after more than a decade across networks, brands and agencies.
Tap the challenge that sounds most like your week and we will point you to the right read.
New reads on what we're building next: Performance PR and affiliate management for Amazon brands, flexible affiliate support priced up front, white-label partnerships for agencies, and coaching for creators ready to run their content like a business.
If Amazon is an important part of your sales strategy, shouldn't it also be part of your PR strategy?
What happens to your affiliate strategy when your customers would rather shop on Amazon? It's time to think a little bigger.
There's a big difference between knowing how to create content and knowing how to monetize it.
Sometimes you need the whole engine. Sometimes you just need the right part. Here's how to tell the difference.
Why more agencies are adding affiliate and performance PR through a white-label partner.
Each piece stands on its own, and together they make one connected point of view: the strongest programs connect partner strategy, content, creators, editorial relationships and performance instead of managing them in separate silos.
Affiliate marketing now connects commerce, content, creators, PR and customer acquisition in ways that are worth understanding.
Editorial coverage is still earned, but affiliate strategy can help PR teams better understand how commerce publishers evaluate products.
Strong affiliate programs are no longer built by turning on a network and optimizing a single commission rate.
The lines between influencer, affiliate and commerce content are becoming less defined, creating more ways for brands to work with creators.
Partner count can be a useful activity metric, but activation, fit and contribution tell a brand much more about program health.
Affiliate marketing can be an efficient growth channel, but a thoughtful foundation makes it much easier for partners to succeed.
Commerce media has made affiliate data more relevant to PR while bringing editorial thinking into affiliate strategy.
We build partnership programs around how people actually discover and buy, bringing affiliate, creators, commerce content and performance PR into one connected strategy.
Rather reach out directly? Email info@aslesoncommunications.com, message Joey on LinkedIn, or DM @aslesoncommunications.
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